Connect with customers

PPC – Pay-Per-Click Marketing

PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.

The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for.

Why is PPC important?

PPC should be considered an asset, not a marketing expense.

PPC offers several benefits not found with SEO or social media, including:

• Quick results: PPC advertising can drive traffic to a website almost immediately, whereas SEO can take time to show results.
• Reach your targeted audience: PPC advertising allows marketers to target specific demographics, interests, and location, which helps to reach the right audience.
• Cost-effective: PPC advertising can be more cost-effective than traditional advertising methods, such as television or print ads, since marketers only pay when a user clicks on their ad, and they can set a budget for their campaign.
• Track your goals: PPC advertising provides measurable results. It allows marketers to track conversions, return on investment (ROI), and other key performance indicators (KPIs).
• Branding: PPC advertising can help to increase brand awareness.

SEO is the process of improving your website to increase visitors from Google, Microsoft Bing, Yahoo and other search engines, whenever people search.

The better visibility your pages have in search results, the more likely you are to be found and visited.

Why is SEO important?

Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.

Organic search is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings.

Understanding how search engines work

• Crawling: Search engines use crawlers to discover pages on the web by following links and using sitemaps.
• Rendering: Search engines generate how the page will look using HTML, JavaScript and CSS information.
• Indexing: Search engines analyze the content and metadata of the pages they have discovered and add them to a database (though there’s no guarantee that every page on your website will be indexed).
• Ranking: Complex algorithms look at a variety of signals to determine whether a page is relevant and of high enough quality to show when searchers enter a query.

mail marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools.

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your organization/business’s products or services.

It can play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

Why is Email Marketing important?

Email marketing can help you build a relationship with your audience while also driving traffic to your website, blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.

Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails.